What is affiliate marketing?

    What is affiliate marketing? Affiliate marketing is a type of performance-based marketing where a company rewards individuals or other businesses (affiliates) for driving traffic, leads, or sales to their products or services. The affiliate promotes the company's products through various channels like websites, social media, blogs, or email. When a customer makes a purchase or completes a specific action (such as signing up for a newsletter) through the affiliate's unique referral link, the affiliate earns a commission.

Here’s how the affiliate marketing process works:

  1. Merchant (Advertiser): The company or business that wants to sell its product or service.

  2. Affiliate (Publisher): The individual or business that promotes the merchant’s products, earning a commission for referred sales or leads.

  3. Customer: The person who clicks on the affiliate's link and makes a purchase or completes the desired action.

  4. Affiliate Network: In some cases, a network acts as an intermediary between the merchant and affiliate, providing tracking tools and managing payments.

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